Morning Brief
Your automated daily business analysis and action plan.
Good morning, Siddharth!
Here's what happened yesterday and what to focus on today.
Business is up 31.6% vs yesterday
Revenue
₹3,12,997
+31.6%vs May 22
Deals Closed
12
+33.3%vs May 22
New Leads
184
+22.7%vs May 22
Meetings Booked
28
+27.3%vs May 22
Ad Spend
₹70,652
-4.2%vs May 22
ROAS
4.43x
+36.8%vs May 22
Key takeaways
Revenue up 31.6% yesterday — led by Agency Owners campaign and Arjun’s closes.
23 no-show leads still need follow-up today (est. ₹6.5L pipeline).
ROAS improved while spend dipped slightly — keep pressure on winners, not volume.
Top performers
Watch list
Form conversion dropped to 7.2% (−19%)
High CPL in 2 lookalike ad sets
5 deals stuck in Proposal > 7 days
Opportunities to grow
Increase budget on top campaign
Scale Your Agency is at 4.60x ROAS with headroom.
Expand Business Owners audience
Best qualified CPL segment this week.
Retarget engaged visitors
Warm traffic with high intent, low spend.
Recover no-show meetings
23 booked leads never attended.