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New Opportunities

18

+28.0%

vs prior period

Potential Problems

12

-8.0%

vs prior period

Recommended Actions

24

+35.0%

vs prior period

Alerts

7

-12.0%

vs prior period

Wins & Positive Signals

14

+22.0%

vs prior period

Opportunity12m ago

Increase budget on “Scale Your Agency” campaign

This campaign is delivering 4.60x ROAS with rising qualified lead volume. Scaling spend looks profitable.

ROAS

4.60x

Revenue

₹7,20,000

Spend

₹1,49,997

Problem34m ago

High CPL in “Lookalike 1% — Purchasers” ad set

CPL is ₹164 vs account average ₹88. Qualified rate is also softer than other lookalikes.

CPL

₹164

Avg CPL

₹88

Leads

210

Action1h ago

Follow up with 23 leads who booked but didn’t show

No-show leads from Facebook Ads still have high intent. Potential pipeline value is material.

Leads

23

Source

Facebook Ads

Potential

₹6,49,999

Alert2h ago

Conversion rate dropped on Instant Form

Form conversion fell from 9.1% to 7.2% (−19%). Creative fatigue or form friction likely.

CR

7.2%

Change

−19%

Form

Agency Lead Form

Win3h ago

Arjun Kumar closed 10 deals this week

Arjun is 2.1× the team average on closed deals. Share the playbook with other closers.

Deals

10

Team avg

4.8

Revenue

₹3,12,997